Why You Should Run An Event For Your Business

5 Reasons Why You Should Be Running An Event For Your Business

Are you looking to improve your marketing, set yourself as a standout brand, expert in your field, and make money whilst doing so? A niche event tied in with your business may just be the thing you're looking for. Running events is a big undertaking however, and no easy feat. It can be scary and daunting, but so worthwhile for business owners. Running a business event opens your business opportunities, shows you off to potential clients and a whole host more. Here are our top 5 reasons why you need to be running an event for your business. 

1. Set Yourself Up As An Expert

Now is the time to show off! If your niche is local wine, having an event that lets you showcase your product and your expertise in wine with a wine tasting event or product launch at a winery that stocks your wine. Chances are you know a lot about your product and your product niche, and having an event that ties in with your knowledge and expertise really sets you apart from your competitors. 

2. Show Potential Clients Who You Are

Showing off your expertise is one thing, but showing potential clients your branding and your level of professionalism is another. Putting on a really fantastic event will stay in people's minds for a really long time. When you 'wow' people with your event, they will know you can 'wow' them with your products and services, too.

3. Marketing Opportunities

A great way to make connections, you're probably already attending network events already. One of the best things about running your own event is that most of the people there will be perfect to network with, because they have an interest in your niche, and probably are your ideal clients. Getting your product and services in front of those people is made super simple with an event. 

4. Revenue

Ok, honestly, if you're deciding to run an event because you want to make money, I think this isn't the right thing for you. However, I do strongly believe events can 100% be profitable, and if you're capitalising on potential leads through networking, selling from stage, and even selling your product or service on the night, you can make huge returns. 

5. Reward Existing Clients

Our loyal clients and customers deserve the best, and what else could be better than an exclusive event? If you have a consistent following or group of people who are purchasing your products or supporting your business, reward that loyalty. People aren't loyal to business, they're loyal to the people behind them. This is also a fantastic way to connect with customers or clients you may not have, especially if you are an online based business. 

Ready to start planning your business event? Now's the time to put that plan into action with our FREE event planning for businesses workbook and checklist. Download it now!

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