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Why You Should Run An Event For Your Business

Why You Should Run An Event For Your Business
Are you looking to improve your marketing, set yourself as a standout brand, expert in your field, and make money whilst doing so? A niche event tied in with your business may just be the thing you're looking for. Running events is a big undertaking however, and no easy feat. It can be scary and daunting, but so worthwhile for business owners. Running a business event opens your business opportunities, shows you off to potential clients and a whole host more. Here are our top 5 reasons why you need to be running an event for your business. 

The Best Examples Of Great Email Copy

The Best Examples Of Great Email Copy
I shop online, a lot, so I'm frequented with emails from businesses either trying to sell me things, up-sell me things, tell me the thing they did sell me is on its way or asking me if I liked the thing they sold me. In all honesty, I only click on about half of these. Naturally, I always click on any order confirmations or tracking updates. These give me valuable information, and aren't just trying to sell me something amongst the thousands of other emails I receive per day. They have already sold me something, so what can they do to make me go their website from that email and potentially become a return buyer? The email copy. I have seen some fantastic email copy in my time, and I have seen some less than fab email copy. Sometimes, it can make or break a sale. Make sure you are nailing your email copy with these great examples below. 

Mum Boss - A Chat with Miss Morni Penni

Mum Boss - A Chat with Miss Morni Penni
For our latest issue of Girl Boss Mag, we were excited to unveil a new segment in our magazine - Mum Boss. Here, we chatted to three different women of the Mornington Peninsula who are killing it in terms of running their own business and being a mum. We were fortunate enough to chat to the ever-hilarious Katie Jones, or as her alias on the internet would have her as, Miss Morni Penni. 

10 YouTube Videos To Watch To Make You Better In Business

10 YouTube Videos To Watch To Make You Better In Business
As an entrepreneur, we're always learning. There is always something else to learn, to absorb in, to understand and to better ourselves and our business. The internet has opened up these possibilities in a way that allows us to have fast and easy access to content right here and now. It can be hard to decipher through it all, however. How can we separate the truly helpful advice from the B.S? If you're looking to expand your mind as a business woman, here are ten videos to watch to put you on the right track.

Working From Home: Expectation Vs Reality

Working From Home: Expectation Vs Reality
Do you work from home? Or maybe you've been contemplating making the switch to working from home for a while now. After all, you see all those post of girl bosses and mums kicking butt while working from home, balancing family and friends and work life all so seamlessly. Or at least that's what they'd like you to believe. Before I started to work from home, I had some preconceived ideas of what working from home might just look like. Then, reality come and gave me a little shake back down to earth. Here is what I expected working from home to look like... and here is what it looked like in real life. 

How To Use Social Media Every Day For Business

How To Use Social Media Every Day For Business
If you run a small business, you're probably already aware of the need to use social media to propel your business further. But there's also no doubt that it can be daunting if you're just beginning and don't know where to start. Or maybe you're having trouble trying to keep track of your social media posting schedule and you need something to keep you in check?

Girl Boss Winter Formal Fashion

Girl Boss Winter Formal Fashion
Have a formal event coming up this winter and no idea what to wear? There are formal clothing pieces for every fashion style, and for all types of weather too! The winter weather doesn’t mean we have to hide away at home, and if you have a winter wedding or event you have to go to, you can still stand out in style and stay warm with these formal event winter clothing pieces.

Loreta Clothing; Melbourne Winter Wear

Loreta Clothing; Melbourne Winter Wear
The colder weather is upon us, meaning the change in wardrobe is happening right now for lots of us. If you’re one of the people staring into your wardrobe and realising that summer has completely taken over it, you’re not alone! The weather changes, but sometimes our individual style doesn’t change along with it. That doesn’t mean we have to throw away our fashion style and all our clothes along with it, though. Using the right method, and with the right clothing staples, you can turn your winter wardrobe from drab to fab in minutes. These pieces, along with these tips, will help you cultivate a winter wardrobe you will have to show off!

Mother's Day Gifts For A Mum Boss

Mother's Day Gifts For A Mum Boss
We've all seen the cliche (and boring!) gifts for mum that have been around for years. Forget a new vacuum or iron, if your mum is a mum boss, working for herself or outside the home, she will love these mother's day gifts that you have so thoughtfully picked out for her. Get her a gift that really says how thankful you are for her with these great choices.

How To Start A Photography Business: Mel Hogan Tells Us How

How To Start A Photography Business: Mel Hogan Tells Us How
Melissa Hogan has made her mark on the Mornington Peninsula as a seasoned photographer, capturing this very photographic community. But Melissa’s love for the Peninsula extends beyond the lens.

Design Mummy: Wedding Invites On The Mornington Peninsula

Design Mummy: Wedding Invites On The Mornington Peninsula
Looking for the perfect seating chart? Invites that are beautiful and elegant, or bright and stand out? Whatever your theme, whatever your dream wedding, Kath Leather can get the job done. We chat to her about how she makes the wedding of your dreams come to life, and how she started her business, Design Mummy.

The Best SEO & Social Media Tips From Young Folks Digital

The Best SEO & Social Media Tips From Young Folks Digital
Do you struggle with your social media or search engine optimisation? Digital wizard Erin of Young Folks Digital knows everything there is to know about digital marketing. She shares her wisdom with us by offering her best and most practical tips on SEO and social media for small business.