Keeping Track Of All Your Social Media Accounts Can Be Tricky – But It Doesn’t Have To Be!
Are you trying to keep on top of the seeming never ending to do list that social media content seems to come with? Are you struggling with showing up consistently on social media? Do you need that extra bit of knowledge and motivation to really stand out as a brand on Instagram or Facebook? If you answered yes to any of those questions, don’t worry, you’re not alone.
According to LucidPress, 89% of marketers claim building brand awareness is their top goal. However, in 2020, brands reduced their social media activity by up to 74%. Of course, this can be attributed to many things (hello, global pandemic!), but in the midst of a crisis, a lot of businesses put posting on social media on the backburner. This is really costing a lot of business in the end, because according to V12, 90% of customers are expecting you to show up on ALL social media platforms.
So, if you’re not showing up where your customer expects you to be, your customer is losing a connection with a brand, and ultimately, not becoming a buyer. It might be overwhelming to hear that at first, and it can sound scary. How can a business possibly show up everywhere on the Internet? However, it doesn’t have to be so scary, and with just 15 minutes a day, you can make sure your brand is showing up consistently to where your customers need you to be.
The key to not getting overwhelmed with social media content and getting in front of your ideal customer is getting organised. Write down all the social media platforms you’re using, and what you need to be doing daily on each of them to remain consistent and showing up. We have a great free checklist and workbook available that has just this on it – a daily checklist with everything you need to be doing every day on social media.
I highly recommend batching – which means sitting down on one day and really mapping out your social media content for the next week, fortnight, or if you really want to be ambitious, the month. This makes it a lot easy to not be stuck on the day to think of something to write on Facebook, a good caption, or something that needs to go on your story. It’s all mapped out for you exactly what you’re going to post and when.
There should be time allotted in your calendar every single day for you to sit down and check in with your social media accounts. Whether you’ve already scheduled your posts for the week or month ahead, or you do it all in the one sitting, you should be still fleshing out that time you need to put in some TLC into your accounts.
I like to do this first thing in the morning – with a cup of coffee in my hand. Replying to direct messages, replying to comments, commenting on other photos and generally cultivating a relationship with customers and other businesses every single day. It’s part of my morning routine now, and only takes 15 minutes. That’s all it takes every day to make sure my social media is in check.
Following on from the last point, the most important thing that any social media content needs is consistency. Consistently showing up won’t just help you get in a routine and get in a regular mindset of checking in on social media daily, consistency is what ultimately grows a business on social media.
Consistency also helps you determine what people on social media are actually responding to. Participating in trending topics, commenting on latest news regarding your niche, are all part of showing up as a brand. Consistency makes sure you are at the forefront of people’s minds every single day. This is why a daily checklist becomes so helpful, so you know exactly what needs to be done, every day, to be a consistent brand. And making sure you set aside that time to make it happen will make it even easier.
The great news for those entrepreneurs who are hard up on time, is that there are plenty of apps that allow you to schedule and post your social media content for you. Apps like Plann and Later offer both free and premium plans, with a range of different benefits to suit needs and budgets. Later starts at $19 and offers an inclusive range of benefits for Instagram, Facebook, Twitter and Pinterest, allowing you to schedule and auto-post videos, stories, photos, tweets and more. It involves analytics, and goes up in price for the more content you produce and more features you need.
Plann is great if you would like to post to the feed yourself, but you would like to see how your Instagram feed may look with all your upcoming content in it, and can also schedule posts, sending you a notification when it’s time to post. Facebook has this feature for free, which can make all the difference in making sure your posts are consistently being put in front of followers.
However, there is some debate amongst social media experts to whether the use of scheduling apps, or using scheduling on Facebook has any effect on the algorithm. Regardless, apps can be a great way for you to visualise how you would like your feed to be, set reminders, and schedule in your content.
Remember however, there may be plenty apps CAN do, but there is also plenty they can’t. Even on social media, people are after genuine human connection. Every day you should be engaging in a human way on your social media – commenting on posts, replying to stories, sending a nice message. While all of these can be automated with a bot, it can become fairly obvious that bots are being used. People build relationships with brands that they trust, and they want a human face they can trust – not a bot.
Social media is the biggest gift for businesses in the past twenty years. You too can capitalise on the ever-growing channels available to us and our customers and show up consistently. It doesn’t need to be scary after all.
Do you know the importance of posting consistently on social media, but you're not sure where to begin? Or maybe you're having trouble trying to keep track of your social media posting schedule and you need something to keep you in check?
Our complete and ultimate workbook and checklist is the tool you need to convert followers into customers on social media!
With just 15 minutes every day you can make social media work for you and your business. With a handy daily checklist making sure you're posting consistently and doing the things you need to do to make your social media boom, whilst also giving you the understanding of each social media platform and how you can succeed on each!
This free workbook gives you the information and actionable steps you need to make the changes on social media to make your business thrive.
Download now for free and watch your business grow!