Batching Content: What It Is And Why You Need To Be Doing It

How To Batch Your Content; From Blog Posts To Social Media

Have you heard of the new and latest trend that all the best business people swear by? You may have heard of it, but you might not be 100% sure what it is, or how you can implement it in your business. If you haven’t heard of it, or need a quick recap, batching is the organisational buzz word of the past year. It has many benefits, including time efficiency, organising and planning your content marketing strategy and can even save you money. But how do you even get started? It’s a pretty simple technique, but with big results. So without further ado, lets dive into batching and how you can make it work for your business.

What Is Batching?

By now, you might be wondering what batching actually means. In the simplest meaning, it is grouping similar tasks and activities together to do all at once. It might sound simple, but it’s an efficiency technique that the very best businesspeople are adhering to and swearing by. Batching is done to help time manage and plan out your days, and not ‘switch’ between tasks and feel brain fog. It helps with planning out what content needs to be made, what exactly will be coming up in the next week or month of your content strategy, and never leaves you last minute wondering what you’re going to be posting. You can use batching for a range of tasks including social media posts, marketing (thinks emails and ads!), blog posts, and more. Batching helps you get on track with staying organised, knowing your business, and allows you to focus on daily tasks that actually make you money.

Marketing Strategy

Hopefully, you will have a marketing strategy mapped out that includes your social media and blogging. Within your marketing strategy, you need to define what content you want to be producing across all your platforms. What are you going to post on your Instagram story, what are you going to tweet about, what are my weekly blog posts going to be, when will I send an email newsletter and what will be in it? These are all things that you can identify before sitting down to batch your content. Having a clear idea of the week, or month ahead of content will make it SO much simpler to identify what needs to be done, and then grouping it together to make into manageable tasks.

If you’re having a struggle with what to post about, what content you need to be putting into your marketing strategy, here is a great blog by Entrepreneur to help you get started.

How To Get Started

First of all, you’ll want to be putting some time aside to really focus on batching. Give yourself a whole day when starting off – it will help you get clear about what works with batching and what doesn’t for you, and how much time it will realistically take in the future. I would make sure to focus on batching just one thing to start off with. Whether that’s blog posts, podcasts, social media content, or even email marketing content, make one the focus of the day. Overwhelming yourself when just starting out is a recipe for burnout.

Now you’re sitting down, you have a single content strategy you want to batch in mind, and you’re ready to let the creative juices flowing. One problem; you still have no idea what you’re going to put into your content. This is when you’re going to write down every single content idea that comes to mind. If you’re trying to batch blog posts, I want you to write down every single content idea you come up with. With your ideal client avatar in mind, you’re going to write down every single blog idea that you think your readers want to see. Make a list, research your target audience if you need to, but any and every idea I want you to write down.

Now with those ideas, I want you to really think about whether these ideas fit into your marketing strategy. If you’re batching for the month ahead, are there any product launches coming up that your blog could compliment? Are there any important events that need to be written about? How are your blogs going to fit into your overall marketing plan?

If you’re batching for the month ahead, decide how many posts need to be made to fit into your marketing strategy. For blog posts, four blogs in a month (one a week) is a good aim. Consistent content is always a winner in business. Once you’ve fleshed out the schedule of your content – it’s time to actually schedule making the content. Whether this means outlining your blog posts on one day and finishing them the next, it’s up to you. However, I prefer to get it all done in the one day. From the research I do on the brain dump day, and knowing exactly what I want to be talking about each week, I find it a lot easier to pump out four blogs in one day, rather than coming back to my computer every week trying to write a new blog post.

Once your content is created, it’s time to schedule it across your channels. There are plenty of apps and schedule timers on websites and programs (such as Shopify and Mailerlite) that allow you to schedule content for ahead of time.


When making your life a whole lot easier as a business owner, batching is without a doubt one of the top things that are going to help. However, you can take it one step further with the help of many apps on the market now. For social media content batching, apps like Later and Plann help you plan out your next week, fortnight, or if you’re feeling ambitious, months’ worth of content on your social media platforms.

Later is my app of choice, and although it costs money, its honestly a small price to pay for the features that save you time and allow you to batch your content in the one go. Later is able to plan your content out, and auto publish for you when you schedule it for. This can be on Instagram, Facebook, Twitter and Pinterest. You can even schedule Instagram Stories. For the most basic plan you’re looking at $19USD per month, which is a small price to pay for your time. After all, an entrepreneurs most valuable asset is your time.

Still having trouble wrapping your head around the idea of batching? Or maybe you just need that extra push? There are plenty of great businesswomen who attest to the great ways of batching and other great time saving tips. If you are after more information on how you can start becoming the best and most productive version of yourself, check out Episode 17 of Make It – The Creative Business Podcast. Host Emma Lemke chats to Hannah Murphy, about her 5 steps to make time management work for businessowners. She also touches on the importance of batching within your biz and how she utilises it for herself as a Uni student and business owner. Add it to your podcast list and stream it today.

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