There's no denying that blogs are everywhere today. It seems that everyone is a blogger, and with almost every niche covered online, you may be wondering whether it's worth adding a blog to your website in a possibly over saturated industry. However, blogs can serve as an important and beneficial marketing tool to an already existing business when used correctly. Here are our top 5 reasons to add a blog to your website.
Identify Yourself As An Expert
One of the most important reasons many people want to start a blog, is they have something they want to share with the world! Having a blog gives you a voice, to share your expertise, to confirm to potential clients and customers that you know what you're talking about. Of course, keeping the content relevant to your service or products is important, as you need to write about things your ideal customer wants to know. If they see you can provide them information and help through a blog, you develop an initial trust instantly. That is something money, or any other marketing service, can't buy.
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SEO has a bad rep' for being one of the dark arts of the internet. So it's no surprise that we're often asked what an SEO consultant *actually* does.⠀ ⠀ The obvious answer? Develop and implement a traffic growth strategy based around SEO (that is, search engine optimisation).⠀ ⠀ But we like to dig in a little deeper and develop and implement a business growth strategy that's rooted in content that people are *actually* searching for, aligns with your business, and ticks all those SEO best practice boxes.⠀ ⠀ Still not sure what to expect? Drop us your quezzies in the comments. And heck, if we get enough? We might even throw a FB Live or a blog into the mix to delve even deeper. ⠀ ⠀
Having blogs relevant to what your ideal customer might be searching for opens up a huge range of potential clients and customers visiting your site. Your website will appear in more searches, via your blog. The more blogs you put out, the more web searches you appear in, the more visits to your site. Say you have a skincare brand. If someone searches for 'vegan skincare', (hopefully!) your website will come up. The same thing applies for blogs. If someone searches 'best vegan skincare for dry skin', a blog titled 'The Best 5 Vegan Skincare For Dry Skin' would rank very high. You have to think about the searches your ideal customers are making, and then you will find the blogs that will rank the highest.
Monetise Your Blog For Another Source of Income
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I have a confession: I've been motivated by spite in the past. To show those people who doubted me that they were wrong, to shock those who underestimated me and to prove my worth to those who couldn't see it. . But while this approach may spur you on in the short term, it's ultimately a pointless endeavour because those kinds of people are always going to find things wrong with you, no matter what you achieve. . So, here's the thing. While you'll hopefully have some amazing people in your life who support you, nobody is ever going to care as about your success as much as you do. So that's why you need to go after your goals for YOU. Not for your haters, not for your parents, not even for your partner or friends. Be a woman working on herself, FOR herself 💪 // pic by @socialmediashoots
Passive income is a dream not many of us get to achieve. However, many have made a solid passive income from blogging. Creating a good following and banking on clicks through ads, or even sponsored posts, can ensure you can create another stream of income. You can find a great article about monetising your blog here.
Content For Social Media
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Professional photography, you don't *need* it to run a business, but it'll have a huge impact on the success of your online presence. Here's why:⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 〰 Develop a consistent visual brand. This is all about brand recognition. You want people to see your imagery and have it feel familiar so they already know it's yours without looking. Brand familiarity = greater trust = more sales/clients. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 〰 Unique, branded content. It's similar to the first point. Being the same will make you blend in, whereas being unique will help you stand out. If you want a successful online presence you need to stand out. Having your own professional imagery means no one else has that content... it can become one of your points of difference and will help you to break through the 'noise' on social media. Standing out = more eyeballs on your content. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 〰 Easier to create content. When you have a lovely folder full of your own unique imagery you won't have to search stock photography sites or screenshot and share other people's Instagram content. It's sitting right there, waiting for you to create some beautiful words around it. Easier to create content = less stress and hatred towards social media = more content 😉⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 〰 Personalise and humanise your brand. Images of you, your staff, workspace, your products in use, the finer details that make up your business and tell a story. Images that define you, your business and brand will help make deeper connections with your community. Deeper connections = more trust = more sales/clients.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 〰 You'll look more legit. Let's face it, we're fickle, we often judge the success or abilities of a business based on how they present themselves online including website and social media platforms. Appear more legit = more trust = more sales/clients.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 💁🏻 Soooo... professional photography = better brand = easier content = more trust = more sales/clients. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 📸@sisterscoutstudio 💛
If you're ever lacking inspiration for content on social media, or find yourself sharing the same link to your website or products, or even other peoples blogs, this will help tremendously. Share your own content and get more people back to your site through a blog. You can share blogs in Facebook Groups with a lot less restrictions than you might just sharing your product, but you will still be reaching your ideal audience and getting people back to your website.
Connect With Other Businesses
One of the perks I have found through blogging is the chance to meet other business owners. You can optimise this for sales by having a guest blogger who has a large following, or joining forces with a complimentary business to both share your expertise. Both of you may have customers that can reach both of you without it being a competition. Any chance to reach more potential clients and customers is a very positive one!
Adding a blog to your business or website doesn't need to be daunting or overwhelming. You can contact Taneesha for blog writing and content here.