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Girl Boss

Interview with House Of Harvee (Krystal Giardina)

Interview with House Of Harvee (Krystal Giardina)
When creating our special edition of Girl Boss Mag, we wanted to include personalities that shone through our lockdowns, that brought a positive voice during tough times, and were super relatable, especially in the realm of parenting. Krystal from House Of Harvee certainly fit the bill, keeping us entertained on Instagram, and keeping it real with parenting during a pandemic. We spoke with her for our latest issue of Girl Boss Mag; The Special Edition.

3 Tips For Working With Influencers

3 Tips For Working With Influencers
Influencers. Love them or hate them, they sure do well for business. The boom of social media platforms has seen a steady rise in influencers, and a big rise for business revenues as a whole new genre of marketing emerged; influencer marketing. Using influencers to promote products and services on their social media pages is not a new concept now, but businesses are still seeing the steady growth that they can bring for them. Influencers now play an important part of our online marketing plans, so make 2021 the year you embrace the influencer.

How To Make Huge Sales On Black Friday

How To Make Huge Sales On Black Friday
The Black Friday weekend is just around the corner, and for small businesses, this can mean a great time of big growth of sales. This weekend sees consumers spend big and splash the cash as they search for a bargain or two, or complete their Christmas shopping. But how can you capitalise on this mega shopping weekend as a business?

5 Ways To Grow Your Email List

5 Ways To Grow Your Email List
I cannot stand when people tell me that email marketing is dead. You’ve probably heard it. You’ve probably seen a heading, read an article, with that exact phrase. But it could not be further from the truth! According to CampaignMonitor, email marketing still sits at the extraordinarily high ROI of 4400%. With every $1 spent, that’s an income of $44. Email marketing is clearly not something to be putting on the backburner. Does that sound very dead to you?

Why You Should Be Paying Yourself First

Why You Should Be Paying Yourself First
Guess what? A recent study by Kabbage showed that 51% of the entrepreneurs they surveyed were not paying themselves a wage. Can you believe that? The majority of small business owners were working for nothing – less than minimum wage – in and on their business. You wouldn’t give your employee of the month $0 a week (nor would they work for that little anyway!), so why do you treat yourself in the same regard?

How To Create Your Ideal Client Avatar

How To Create Your Ideal Client Avatar
There’s a lot of things to worry about when starting a business. There’s marketing, set up costs, the never-ending to-do list seems to grow every day. But there is one thing that you absolutely should be doing when you start a business. Creating your Ideal Client Avatar.

Why You Need To Get Clear On What You Sell; And How To Do It

Why You Need To Get Clear On What You Sell; And How To Do It
Can you tell me what you sell in less than half a minute? What about in one sentence? If not, it might be time to get clearer on your products and services. Knowing what you sell seems like such a vital step in business – but sometimes we over complicate it and add too many products and services that don’t serve our purpose or our brand.

Why Now Is The Perfect Time To Start An Online Business; And 3 Ideas To Get Started!

Why Now Is The Perfect Time To Start An Online Business; And 3 Ideas To Get Started!

If you’ve found yourself with extra free time these past couple of weeks (and months!), the idea to start a business may have come into your mind. Whether you know a lot about business or nothing, this is a great time to take your income online.

Maybe you already have an existing business, but you’ve yet to take that business online. Reach your customers and find new ones with an online biz. Find out why now is the perfect time to start a business, and 3 ideas to get you started.

Why You Should Be Using Pinterest For Your Business

Why You Should Be Using Pinterest For Your Business
This financial year, I took on a goal to build my Pinterest to grow my business. What I didn’t expect, was to find my new favourite social media platform for advertising. With the quick and easy way to advertise, the big results, and the small costs, I’ve now found myself kicking myself I hadn’t gotten into Pinterest sooner. With just a little TLC and a maximum spend of just $5 a day, I saw an astronomical growth in my Pinterest in just one week. Here’s how you can maximise on the earning potentials of Pinterest, too.

Batching Content: What It Is And Why You Need To Be Doing It

Batching Content: What It Is And Why You Need To Be Doing It
Have you heard of the new and latest trend that all the best business people swear by? You may have heard of it, but you might not be 100% sure what it is, or how you can implement it in your business. If you haven’t heard of it, or need a quick recap, batching is the organisational buzz word of the past year.

How To Track Your Businesses Social Media Content

How To Track Your Businesses Social Media Content
Are you trying to keep on top of the seeming never ending to do list that social media content seems to come with? Are you struggling with showing up consistently on social media? Do you need that extra bit of knowledge and motivation to really stand out as a brand on Instagram or Facebook? If you answered yes to any of those questions, don’t worry, you’re not alone.

How To Repurpose Your Marketing Content

How To Repurpose Your Marketing Content
We all know consistently showing up in your business is the number one, sure fire way to keep your business successfully growing. However, consistently showing up can take a lot of time and effort, which as business owners we don’t always have. Coming up with new and original ideas for blog posts, podcasts and ads can be tiresome and make you not want to even try.