There's no denying that blogs are everywhere today. It seems that everyone is a blogger, and with almost every niche covered online, you may be wondering whether it's worth adding a blog to your website in a possibly over saturated industry. However, blogs can serve as an important and beneficial marketing tool to an already existing business when used correctly. Here are our top 5 reasons to add a blog to your website.
Identify Yourself As An Expert
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One of the most important reasons many people want to start a blog, is they have something they want to share with the world! Having a blog gives you a voice, to share your expertise, to confirm to potential clients and customers that you know what you're talking about. Of course, keeping the content relevant to your service or products is important, as you need to write about things your ideal customer wants to know. If they see you can provide them information and help through a blog, you develop an initial trust instantly. That is something money, or any other marketing service, can't buy.
SEO Ranking
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Having blogs relevant to what your ideal customer might be searching for opens up a huge range of potential clients and customers visiting your site. Your website will appear in more searches, via your blog. The more blogs you put out, the more web searches you appear in, the more visits to your site. Say you have a skincare brand. If someone searches for 'vegan skincare', (hopefully!) your website will come up. The same thing applies for blogs. If someone searches 'best vegan skincare for dry skin', a blog titled 'The Best 5 Vegan Skincare For Dry Skin' would rank very high. You have to think about the searches your ideal customers are making, and then you will find the blogs that will rank the highest.
Monetise Your Blog For Another Source of Income
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Passive income is a dream not many of us get to achieve. However, many have made a solid passive income from blogging. Creating a good following and banking on clicks through ads, or even sponsored posts, can ensure you can create another stream of income.Β You can find a great article about monetising your blog here.
Content For Social Media
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If you're ever lacking inspiration for content on social media, or find yourself sharing the same link to your website or products, orΒ even other peoples blogs, this will help tremendously. Share your own content and get more people back to your site through a blog. You can share blogs in Facebook Groups with a lot less restrictions than you might just sharing your product, but you will still be reaching your ideal audience and getting people back to your website.
Connect With Other Businesses
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Β One of the perks I have found through blogging is the chance to meet other business owners. You can optimise this for sales by having a guest blogger who has a large following, or joining forces with a complimentary business to both share your expertise. Both of you may have customers that can reach both of you without it being a competition. Any chance to reach more potential clients and customers is a very positive one!
Adding a blog to your business or website doesn't need to be daunting or overwhelming. You can contact Taneesha for blog writing and content here.Β