The Black Friday weekend is just around the corner, and for small businesses, this can mean a great time of big growth of sales. This weekend sees consumers spend big and splash the cash as they search for a bargain or two, or complete their Christmas shopping. But how can you capitalise on this mega shopping weekend as a business?
Magazine advertising has come a way since its inception. With the wave of Google and the internet, some people think print media is dead. I’m happy to tell them that print media is still alive and kicking! Magazines are actually thriving in this day and age, as they adapt and evolve into online and content-rich avenues for readers and businesses alike.
Now is the time to invest in print advertising, but if you still need a little nudge in the right direction, here are our top reasons why you need to invest in magazine ads.
As a small business owner, I know too well the struggle of finding quality free and cheap advertising. I know I need to get my business in front of customers, but when I started out, I had a very small budget and had to work closely within that. Cheap and free marketing might sound like a dream to most business owners, but it is entirely possible when you think hard and outside-the-box.
Finding cheap business advertising is no easy feat. Finding quality advertising for a small investment is an even bigger mountain to climb. We’re all sticking to a strict budget in small business, so you want to make sure that the money you’re spending will help your business. So, how do you sort out the advertising and marketing ideas that are worth it, compared to the ones that may not be worth it for your business?