Marketing Blogs

The Black Friday weekend is just around the corner, and for small businesses, this can mean a great time of big growth of sales. This weekend sees consumers spend big and splash the cash as they search for a bargain or two, or complete their Christmas shopping. But how can you capitalise on this mega shopping weekend as a business?

 

Have you always wanted to see your business in a magazine, but can’t afford the costs associated with magazine advertising? Getting your business published in a magazine can be a huge step for a small business and get you in front of the right audience. Getting published in a magazine can be tricky business though, as you can potentially be competing with other business owners all trying to get their business noticed. So how do you get your business published in a magazine?

If you’ve wondered about making the plunge and advertising your business in a magazine, this is the article for you. We take you through five of the very best reasons you need to be putting your pages in print with magazine advertising.
Magazine advertising has come a way since its inception. With the wave of Google and the internet, some people think print media is dead. I’m happy to tell them that print media is still alive and kicking! Magazines are actually thriving in this day and age, as they adapt and evolve into online and content-rich avenues for readers and businesses alike.
Now is the time to invest in print advertising, but if you still need a little nudge in the right direction, here are our top reasons why you need to invest in magazine ads.

As a small business owner, I know too well the struggle of finding quality free and cheap advertising. I know I need to get my business in front of customers, but when I started out, I had a very small budget and had to work closely within that. Cheap and free marketing might sound like a dream to most business owners, but it is entirely possible when you think hard and outside-the-box.

Finding cheap business advertising is no easy feat. Finding quality advertising for a small investment is an even bigger mountain to climb. We’re all sticking to a strict budget in small business, so you want to make sure that the money you’re spending will help your business. So, how do you sort out the advertising and marketing ideas that are worth it, compared to the ones that may not be worth it for your business?

I shop online, a lot, so I'm frequented with emails from businesses either trying to sell me things, up-sell me things, tell me the thing they did sell me is on its way or asking me if I liked the thing they sold me. In all honesty, I only click on about half of these. Naturally, I always click on any order confirmations or tracking updates. These give me valuable information, and aren't just trying to sell me something amongst the thousands of other emails I receive per day. They have already sold me something, so what can they do to make me go their website from that email and potentially become a return buyer? The email copy. I have seen some fantastic email copy in my time, and I have seen some less than fab email copy. Sometimes, it can make or break a sale. Make sure you are nailing your email copy with these great examples below. 

There's no denying that blogs are everywhere today. It seems that everyone is a blogger, and with almost every niche covered online, you may be wondering whether it's worth adding a blog to your website in a possibly over saturated industry. However, blogs can serve as an important and beneficial marketing tool to an already existing business when used correctly. Here are our top 5 reasons to add a blog to your website.

Whatever your business, there is probably a magazine in your niche somewhere out there, whether in print or online. Getting your business or product coverage in a magazine with an audience within your niche is an amazing way to get coverage and reach for your demographic. Magazine advertising can sometimes be expensive (not us, though!), so for every business it might not be within your budget to buy advertisement space. Pitching your business as an article is another way to get inside the magazine, and editors are always looking for new, good content to include. So we put together our best tips to pitch to a magazine editor, all from our Editor-In-Chief, Taneesha Davis. 

In a recent blog post I spoke about the 2016 Census and how important it is to do market research on your customer base to find your 'ideal customer'. But what happens when you find your ideal customer? When you have a good list of amazing return rate customers? Do you sit back and let the products speak for themselves? In a perfect world, that would be great! However, studies (and some time working in the customer service industry) show that customers not only want their opinions to be heard, but it is imperative to your business structure that you ask your customers for feedback.

The Census 2016 was a messy project executed by the government last year, there is no denying that! But the information the Census can provide owners of small business is imperative to finding out what your customer needs.

Networking can be tough - especially when it's being proven that it's seen as a 'man's game'. Being taken seriously as a woman professional can be tricky to some, so here are our favourite tips at putting your best foot forward.

You may have heard about the '5 love languages' before, possibly even taken a test to determine which love language is yours in romantic relationships. If you haven't, it is a theory based from Gary Chapman's 'The Five Love Languages', stating we all work around 5 different ways to love and be loved; gift giving, quality time, words of affirmation, touch and acts of service. We all apparently have a primary and secondary love language.