There is no denying that starting a business is one of the hardest and most exhausting (and rewarding!) things you could possibly do in your life. The amount of time, effort, tears and sweat put in by small business owners is hidden from our customers, but other Girl Bosses get the struggle! So we put together a list of things we believe all girl bosses need to thrive as a kick ass small business owner!
In a recent blog post I spoke about the 2016 Census and how important it is to do market research on your customer base to find your 'ideal customer'. But what happens when you find your ideal customer? When you have a good list of amazing return rate customers? Do you sit back and let the products speak for themselves? In a perfect world, that would be great! However, studies (and some time working in the customer service industry) show that customers not only want their opinions to be heard, but it is imperative to your business structure that you ask your customers for feedback.
The Census 2016 was a messy project executed by the government last year, there is no denying that! But the information the Census can provide owners of small business is imperative to finding out what your customer needs.
Networking can be tough - especially when it's being proven that it's seen as a 'man's game'. Being taken seriously as a woman professional can be tricky to some, so here are our favourite tips at putting your best foot forward.
On March 25th 2015, the worlds biggest boy band shot an arrow through our fragile, Harry Styles-loving hearts. Zayn Malik was leaving One Direction after 5 years of continuously topping the charts and making prepubescent girls EVERY WHERE fall in love with him. It came as a shock to many fans, but if you dive deep into the story of the band, it's not that surprising after all. The signs were all there that the 'perfect' story they had created, had a very unhappy ending coming up. So why did no one know a thing, and why was the band so broken? 3 years on, we bring you what businesses can learn from Zayns departure from One Direction.
You may have heard about the '5 love languages' before, possibly even taken a test to determine which love language is yours in romantic relationships. If you haven't, it is a theory based from Gary Chapman's 'The Five Love Languages', stating we all work around 5 different ways to love and be loved; gift giving, quality time, words of affirmation, touch and acts of service. We all apparently have a primary and secondary love language.
Whether your just have an idea you'd love to explore, or you have been running your business for quite some time, business mood boards are a great way to identify your brand, goals, and overall ideas for your business. But what is a mood board and how can you make it work for your business?